I purchased this collar (as well as got the blue plaid martingale in a giveaway) and they are hands down the best collars! I only use martingale collars on my dogs but was always disappointed in fabrics pilling and there were not cute ones on the market. I stumbled upon Roxy & Co. at Small Business Saturday and fell in love with the business model. What a great company and all that they do for the community + they make quality products. Will be purchasing again for sure!!